What Topics Make Money in Blogging?
So what do you write about on your blog in order to make money? This is a gigantic question and you’ll hear all sorts of opinions going both ways. The truth is they’re both right. Let me explain how blogging for money works in 4 minutes or less.
The premise of blogging for money is you write a nice blog and people come to it and some will click your ads. The number that do depends on what you’re writing about. If you’re writing about a product, then chances are that click through will increase. If you’re just writing about stuff people like to read about (sports is a big one) then you will get a lot less clicks. The reason being is people don’t come to your blog with any other purpose than to read.
So that’s one part of blogging for money.
Another part of your content is how lucrative it actually is. If you want to find out how profitable a general industry is (or how well it converts online), look at the cost per click or CPC of a certain groups ads. At one point I had ads running for hairstyles. The payouts were horrible because 1) women’s or men’s hairstyles don’t pay well and 2) they don’t convert online. Think about it: How is a woman browsing for hairstyles going to convert to a sell for an online product? It’s definitely not a first tier sale.
What I mean by first tier sale is someone directly looking for something they can buy. (ie looking for an iPhone charger and finding an ad for an iPhone charger or an iPhone charger to buy).
Now yes, they could end up buying shampoo or an advertiser for a hair salon might get name recognition from an ad on my site but the bottomline is the shampoo purchase is remote and the brand connection is a tenuated one. Put it this way, you’re not going to learn how to get rich with this niche. This all translated to 5 cent clicks for me which was a horrible proposition so I just took the ads down and put affiliate ads up. Even an isolated sale there beats any clicks I was getting.
If you came to this post actually looking for higher paying niches, here are a few general ones:
lawyers, software, loans, drugs/medicine, eye care, surgery, Internet service, insurance, education (online education is on fire)
Basically, just use your common sense. Think about what you pay a lot of money for in real life. Also consider whether it’s a reoccurring payment.
Keep subscribed because there is a part 2 on blogging for money that I have left for next blog.