Yahoo Publisher Network (YPN) Slams the Door on Small Timers
If you’re trying to get in on the Yahoo Publisher Network and you’re a “small publisher”, you can forget about it. Effective April 30, everyone but the major platforms was Xed from YPN.
From the Horse’s Mouth:
Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.
That really fcking sucks and it’s a damn shame. Yahoo is one of the few companies that has contextual ad capability (or does it?) and a reputable name to buy into. I tried several times to apply to the program but could never get the page to load.
Is Google Adsense really that great of a formula not to be duplicated. I mean whoever can create the next contextual ad program with decent payouts is going to be rich, but it seems like no one is willing to step up.
I Tweeted earlier to day that I’m going to try Affinity, a new advertiser in the long list of many. Hopefully Affinity can prove viable, but given the long line of disappointments, I highly doubt it.
It’s not that I don’t love Google Adsense, it’s awesome. But at the same time, if they ditch you, where are you going to turn?